A lifestyle brand based off of Western and Eastern astrology.
CONSIDERATIONS: To create a brand that aligned with my personal values and beliefs while making astrology accessible to others in a unique and new style. My goal for this project was to use my knowledge on branding and visual identity to bring my designs to life with a collection of media varying from vector illustrations, banners, print ads, and embroidery.
PROJECT SCOPE: Vector based Illustrations, Physical Prints, Stickers, Branding, Merchandise | TOOLS USED: Illustrator, Indesign, Photoshop, Physical Installations, & Clothing
Capstone ZodiaX Brand Exhibition 2024
WESTERN ASTROLOGY COLLECTION
Loyal but stubborn
Competitive but insecure
Versatile but impatient
Passionate but uncommunicative
Confident but dominating
Perfectionist but self-critical
Empathetic but indecisive
Intense but secretive
Spontaneous but flighty
Goal-oriented but unforgiving
Philosophical but detached
Whimsical but over-sensitive
EASTERN
ASTROLOGY
COLLECTION
Year of the Rat
Year of the Ox
Year of the Tiger
Year of the Rabbit
Year of the Dragon
Year of the Snake
Year of the Horse
Year of the Goat
Year of the Monkey
Year of the Rooster
Year of the Dog
Year of the Pig
ZodiaX Brand Book & Styling Guide
Eastern ZodiaX T-Shirt Print Ads
This is a shirt using the year of the snake design that I eventually brought to life using a heat press and later displayed on a mannequin.
Stained Glass Centerpiece
This is a stained glass vector illustration that I used as a centerpiece for my exhibit to provide the brand with a statement piece and show off the Eastern ZodiaX collection.
Western ZodiaX Banners
Display banners made to show off the qualities of each zodiac sign for my exhibit.